We created a brand-new website for small house pioneer Jude Rabig. Jude works within the long term care community; she helps organizations to design and implement housing developments on a human scale.
Screen shot of Jude’s old site
Jude had a rather standard HTML website. A central problem with HTML websites is that you really have to know some coding and other technical skills to change the content of the website. So the first order of business for us was to create a website using the WordPress content management system. One important advantage of WordPress is that the end user, Jude in this case, can relatively easily modify and add content to the website. It requires not much more than basic word processing skills.
We deployed a theme, which gives the site its look and feel, from the good people at ElegantThemes. We love how the site looks (and so does Jude; she was substantially involved in choosing design elements). The site is responsive, meaning it looks good and adapts to screens of all sizes, from large desktop monitors to the smallest smartphones.
We made sure to deploy the art and science of search engine optimization (SEO) so that potential new clients can find Jude online.
The site is fast, is easy to navigate, and it is easy to find Jude’s contact information. All of these little aspects of the website make for a rewarding visitor experience. At the end of the day, your website needs to deliver for the visitor. If it does, as a bonus, you should obtain over time search engine love. Jude intends to create fresh content (a solid idea!) for her website with a blog, which WordPress facilitates.
As our nation ages, senior housing will become ever more important. We could not be more delighted to help Jude as she helps the senior living community develop excellent living environments for our elders.
Check out Jude’s website at JudeRabig.com.
