Local Online Presence
Whether they are in New York’s Capital District or elsewhere, we help our clients to manage their online presence so local customers can find them, and find out about them.
When is the last time you looked at the yellow pages? You’re not alone if the answer is “I can’t remember.”
Individuals turn to the web to find and review local businesses. Customers, actual and potential, want to know where you are. They want to know where to find you. They want to find the local businesses that offer the goods or services you provide.
Local online presence –or participation in online business directories– is an essential component of online marketing. This is especially so as people increasingly search for businesses listings while on the go, from their mobile devices. A man says to his iPhone walking down the block, “Siri, find me some coffee.” Up pop local listings on his map.
Google is the big kahuna, but not the only game in town. You need to establish a presence with Google Places and Bing Business Portal, to name just two relevant sites. This information will link back to your website and other instances of your online presence, such as Facebook and Twitter.
We will help you to optimize your online presence to account for your physical location. We will help ensure that your existing customers can easily find you online, and that your local listings say the right things about you.
We will help to ensure that potential local customers find you, today.
To ensure an adequate local online presence, among other things, we can:
- Identify relevant local listing services
- Create compelling local presence listings
- Manage your local listings
- Monitor reviews of your business and draft responses to negative reviews