We create and manage pay per click (PPC) online ad campaigns

Targeted PPC ads (Google Ads and Bing Ads) get visitors to your website immediately.

We help companies to use Google Ads, Bing Ads and other online advertising platforms to target their advertising to likely customers. We help you to spend your ad dollars wisely.

Think of search advertising like a lifeline. Someone is swimming in the vast sea of the Internet and needs help. They conduct a search. You throw them a line with your ad copy. They click on the link and are taken to a specially crafted landing page that reels them in. You solved their problem and saved the day!

Let’s step back.

When you search for an item online, chances are you use Google. Our experience with website development and traffic monitoring suggests that Google delivers some 60-85% of search engine traffic; other statistics bear this out.

Google provides search results for free to all users.  These include organic search results (the kind you see in the middle of the search results page, with or without a map). These also include paid advertisements above the organic search results and, currently, to the right hand side of the search results page.

These ads have been placed by advertisers using Google Ads. They pay only when someone clicks on the advertisement. Depending on the search term and other factors (especially how relevant the ad and landing page are to the search terms) the cost per click can range between a few cents and tens of dollars (or even more).

Google also distributes those ads throughout an advertising network. So people reading about an item or watching a video related to the service you offer or good you sell may come across an ad for you even when they are not searching for it. And of course, Google, while the biggest, is not the only advertiser with a system like this. Microsoft (Bing) and Facebook have similar programs. One can advertise on Twitter and LinkedIn as well.

You may want to consider making use of paid online advertising. Done sensibly, it’s a great way to get potential customers visiting your website. This can be particularly useful if your SEO efforts are just beginning and your website is not yet showing on Google’s first page of organic results.

When it comes to pay-per-click (PPC) or online paid advertising (sometimes also called search engine marketing or SEM), among other things, we can help you to

  • Choose the right ad networks to employ
  • Research relevant search terms for your business and online presence
  • Create an advertising budget to suit your needs
  • Create the contours and scope of one or more ad campaigns
  • Ensure your ads reach a targeted, appropriate demographic at the right time and in the right place
  • Write compelling ad copy
  • Design an ad landing page that helps direct visitors to an action you want them to take, like calling your office for a consultation

When you set up your Google Ads account with us, we may be able to get you some free advertising as well. That’s not so shabby!

Cash register image by trawin, on Flickr. Used with Creative Commons license.

Do you need assistance getting more traffic to your website? Contact us today about creating a reasonably-priced, targeted online ad campaign.

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