Blend your online and offline marketing efforts. Support local charities as a means of doing good and spreading the word about your business.
Successful online marketing campaigns should include reaching out to the press. Journalists still matter when it comes to communicating about your business.
In changing its name to Market 32, Schenectady’s Price Chopper failed substantially to have its online presence keep pace with its real world rebranding.
Use your own voice online, but do not confuse your personal voice with your professional voice. If you hire outside help, make sure they understand your voice.
Put your email to work for you. Make strategic use of your domain, signature and other email components to better brand and market your business.