What is email marketing and why should you bother with it? How to set up a successful campaign and manage it with minimal effort. Discussion of cloud services.
What it takes to have a successful local online presence. Most small biz focuses on the local market. Ensure your website and online presence are found locally.
Google Adwords tutorial: How Google (and Bing) online ads work, why it can be a good idea to use them, and how to deploy online pay-per-click ads.
We talked about the whys and hows of obtaining, monitoring and responding to online reviews. Some technical difficulties at first.
We talkabout why it’s important to blog, how to generate ideas for blog articles, and how to prepare a good blog piece. Also discussed Google Authorship some.
Learn how to best deploy images on a website. SEO tips, too.