Good karma is good business. Thank your clients and customers.

Dec 8, 2014 | Blog, Marketing

“Pass it forward” to your clients and customers who send you referrals and otherwise help you in unsolicited ways. It’s rewarding for all.

internet marketing tutorial 17 email dos and donts

GoatCloud Internet Marketing Tutorial #17: Marketing Email dos and don’ts

Dec 4, 2014 | Blog, Hangouts, Videos

We will identify the dos and don’ts of marketing emails. Here’s an important don’t: Don’t use bad grammar or poor spelling.

Let’s Get Small. Promote your local small businesses.

Nov 26, 2014 | Blog

The “shop small” campaign, the first Saturday after Thanksgiving, is aimed at promoting small business. There’s much you can do to promote your own business.

Price Chopper changes brand name to Market 32, but forgets about social media

Nov 12, 2014 | Blog, Marketing

In changing its name to Market 32, Schenectady’s Price Chopper failed substantially to have its online presence keep pace with its real world rebranding.

an unwitting victim...bwahahhahahaa by bark on Flickr

Communicate Proactively with your Clients

Nov 10, 2014 | Blog, Crisis Communications

Simple and effective steps you can take online to communicate with your customers or clients when a crisis or problem arises. #1 Be transparent and proactive.