Websites develop organically. Kind of like compost, they produce more and more life over time.
Search engine results also develop organically. Unless your website is focused on an exceptionally arcane topic that no one else is writing about, there’s little chance that your website will show up on the first page of Google or Bing for relevant searches on day one or two of release.
Most people launch a website with just a few pages. That’s OK. They just need to grow that content over time to get some search engine love. Real long-lasting love usually takes some time.
As they grow their website, website developers need to pay attention to site structure. A site needs good structure along with excellent content to be rewarded with that search engine love.
Website owners should also post fresh content on relevant and well-visited third party sites (think HuffingtonPost and New York Times) and link back to their own site. If you comment on someone else’s blog post or news article, make sure you’re adding to the conversation. Don’t just say “me too” and direct people back to your site. First, the original blogger may not even permit your comment to appear, so that’s time wasted. Second, you’re not adding to the conversation with anything relevant.
Relevance. And good content. That’s what readers want, and that’s what search engines want to deliver to their customers. Search engines love links back to your website on relevant, quality high-traffic sites. They also love relevant high quality content and structure on your own website. Eventually your own website may just become one of those relevant well-visited sites, organically.