Albany divorce mediator Dan Burns and I presented on October 27 a workshop to attendees of the New York State Dispute Resolution (NYSDRA) 2011 Annual Conference, entitled “ADR in the Cloud: Maximizing the Internet to Market Your Services.”

Participants came to understand Internet marketing basics, and why they are essential in developing a small business. They learned tricks and techniques to enhance their online presence as a means of increasing marketing opportunities and generating business.

We identified free or nominal cost reliable online services in “the cloud” to enhance one’s online profile.

The presentation also included a case study of Mr. Burns’ efforts to use the Internet to market his practice as a Capital District divorce mediator, including a discussion of his online successes, and pitfalls to watch out for.

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