Call it a drop in the bucket. Say it won’t matter. Haters be haters, detractors detract.
We, however, cannot say enough positive things about the effort by the office of the New York Attorney General, Eric Schneiderman, to punish fraudsters responsible for fake, glowing online reviews.
We have said before why it is so important to get good online reviews. That still holds true.
Mr. Schneiderman, thank you! May your colleagues around the nation take note.
Here’s the article in the NY Times (may be a pay wall): http://www.nytimes.com/2013/09/23/technology/give-yourself-4-stars-online-it-might-cost-you.html
Here’s the NY Attorney General’s press release: http://www.ag.ny.gov/press-release/ag-schneiderman-announces-agreement-19-companies-stop-writing-fake-online-reviews-and
I, for one, am glad that the AG did this. It makes a statement to other fake reviewers that this type of behavior will not be tolerated. The whole purpose of a review is to give honest information and to highlight the bad points of a product as well as the good. If the internet becomes infested with fake reviews, the consumer will be the one to suffer because they will have to make a lot more uneducated purchases!