The Washington Post reports on a new Pew study discussing the substantial and growing extent to which teenagers are connected online via their mobile devices:
The American teenager continues to lead the nation in smartphone use, with one-quarter of teens accessing the Internet mostly from their cellphones, according to a study.
The results of the Pew Internet & American Life Project survey, Teens and Technology 2013, highlight the ubiquity of technology in the lives of teens, who are almost always connected to e-mail, texts and apps through their smartphones.
Here are a couple of takeaways for those looking to attract the teen market:
- Your website better render appropriately on mobile devices because so many teens primarily use a mobile device to access the Internet. You don’t want visitors to have to do a lot of pinching and zooming to view your content.
- In particular, girls are much more likely than boys to access the internet mostly using their cell phones (29% to 20%) so fashionistas take special note.
- Go, too, where the teens are online. Are you not yet on Facebook, Twitter, Tumblr, Pinterest or Instagram? Ignore these sites at your peril.