Get your website found with SEO
Website lost in the snow? Well dig it out!
We will optimize your website and online presence so search engines like Google find you.
If you have a business, chances are you need or want to market it.
If you are going to market your business, you need to market it online.
If you market online, you need –at minimum– to have a website.
And finally, if you have a website, you have to optimize it (and the rest of your online assets) so that people in your area searching for the services you offer will find you.
Search Engine Optimization (SEO) Generates Business
SEO (search engine optimization) may never replace word-of-mouth for bringing customers your way. (Although some research from Pew suggests that maybe it has for researching local businesses.) But as people increasingly turn to the Internet to research the services they need, man, is it important!
SEO is the art and science of developing an online presence (e.g., a website or blog) so that it appears among the first organic search (in contrast to paid search) results when a person searches for relevant terms or keywords. If you sell 3-lb blue diamond-shaped widgets, you want to be the first search result when someone searches for 3-lb blue diamond-shaped widgets. And you’d also like to appear among the first results for searches for blue widgets or diamond-shaped widgets, or perhaps even just widgets. Effective SEO makes that happen.
Most businesses would like to get customers who have not been referred by a friend or family member. A great and growing number of people turn to the Internet to find products and services they need. Recent studies suggest that some people even depend more on the Internet than on their friends and family.
Satisfied customers who find you because of your online presence will become those who send their friends and family members your way through word-of-mouth. SEO helps to generate word-of-mouth referrals.
Content Management System (CMS)
How will people find your online presence? By your deploying an effective content management system (CMS) to organize the content of your online presence (e.g., your website or blog) while meeting the needs of strategic SEO. Fortunately, there are dependable off-the-shelf open source CMSs available for ready deployment. It costs little, if anything, to find a reliable CMS. We use and deploy WordPress, the most popular CMS out there.
One terrifically important CMS/SEO “secret” or “trick” is to identify relevant keywords and then make use of them strategically throughout your online presence. Accomplishing this “trick” includes researching competitors’ use of keywords, designing an effective website or blog with a capable CMS, continually analyzing data about the traffic generated to your online presence, and adapting your presence accordingly. All the while making sure that your content is great, unique, and useful for visitors.
We help you to implement effective SEO and CMS
Performing that “trick”, managing the art and science of SEO to generate traffic to your online presence, is mission critical. It doesn’t usually happen overnight, but rather is a process that can take weeks or months.
We are here to help, with that function and the others necessary (such as social media, online business directories, backlinking, managing your online reputation) to make your online presence stand out.
And look, using GoatCloud to get an awesome SEO-equipped website and online presence is very cost effective.