Online pay-per-click (PPC) advertising
When you search for an item online, chances are you use Google (our experience with website development and traffic monitoring suggests that Google delivers some 90% of search engine traffic; other statistics bear this out).
Google provides search results for free to all users. These include organic search results (the kind you see in the middle of the search results page, with or without a map). These also include paid advertisements above the organic search results and, currently, to the right hand side of the search results page.
These ads have been placed by advertisers using Google Adwords. They pay only when someone clicks on the advertisement. Depending on the search term and other factors the cost per click can range between a few cents and tens of dollars (or even more).
Google also distributes those ads throughout an advertising network. So people reading about an item related to the service you offer or good you sell may come across an ad for you even when they are not searching for it. And of course, Google, while the biggest, is not the only advertiser with a system like this. Microsoft and Facebook have similar programs. One can advertise on Twitter and LinkedIn as well.
You may want to consider making use of paid advertising. Done sensibly, it’s a great way to get potential customers visiting your website. This can be particularly useful if your SEO efforts are just beginning and your website is not yet showing on Google’s first page of organic results.
When it comes to pay-per-click (PPC) or online paid advertising, among other things, we can help you to
- Choose the right ad networks to employ
- Research relevant search terms for your business and online presence
- Create an advertising budget to suit your needs
- Create the contours and scope of one or more ad campaigns
- Ensure your ads reach a targeted, appropriate demographic at the right time and in the right place
- Write compelling ad copy
- Design an ad landing page that helps direct visitors to an action you want them to take, like calling your office for a consultation
When you set up your Adwords account with us, we can get you $100 in free advertising for $25 spent on ads. That’s not so shabby!
Get started with your ad campaign so you can rest easy.