Don’t publish garbage just for the sake of publishing. But, publish a lot of good content. Your site should show growth.
Try to think like a person who needs your goods or services when producing content. What words make sense to them? What are they searching for?
If you hire someone to publish content for you, make sure they understand your voice. Don’t emit mixed messaging.
Be true to your business voice and people will respond. Canned content is duplicative and uninteresting. Search likes unique.
If you really want to generate search engine and #SEO love, you need to produce abundant compelling, unique content.