In changing its name to Market 32, Schenectady’s Price Chopper failed substantially to have its online presence keep pace with its real world rebranding.
Use your own voice online, but do not confuse your personal voice with your professional voice. If you hire outside help, make sure they understand your voice.
Put your email to work for you. Make strategic use of your domain, signature and other email components to better brand and market your business.
Moving from personal to business email allows you to brand your own domain and website. The process is cheap, painless and you won’t lose any email.
Use email signatures to do some easy marketing and branding for you. Promote an event, special, sale or web page.