Basic online presence audit

Audit requested: January 28, 2015
Audit delivered: January 30, 2015

Website: http://www.msivision.com/

The audit is here: https://goatcloud.com/basic-online-presence-audit-msivision. We created this URL (web address) just for you. Search engines have been directed to not index this page (so it shouldn’t show up in search results) and it is otherwise shielded on this site from others seeing it. Basically, you need the URL to find it. You can certainly share this URL with anyone you like, but we won’t be sharing it unless you tell us to.

You’ll see that this is a very basic audit. Why? Simply put, we would need to charge for anything more than a basic audit. Please note too that we use this template for all of our basic audits. Does that mean that this audit is not personalized for you? No! A real live human (Cliff Rohde, our Chief Executive Goat) looked at your website and reviewed your online presence and thought about it. Our observations are in the table below.

Before you read them, please know too that no website is perfect. Every website, including GoatCloud’s, is always in need of some tweaking because the demands of being online change all the time.  Know too that problems identified below can be fixed!

 

Site speed The faster the site, the greater the reward from visitors and search engines alike. | Audit: Above average desktop; below average mobile.
Responsiveness / mobile ready The world is turning increasingly to smaller devices for online activity. It’s imperative that a website look great and be completely functional on smaller devices (smartphones, tablets) and desktops alike. | Audit: Site is not mobile-friendly.
Social sharing Today’s web is interconnected. Facilitating the sharing of your content can bring additional visitors to your website. | Audit: Social sharing element not found.
Social Media Basic social media accounts (Facebook, Twitter, Google+, LinkedIn) should be deployed, also those used by your customers or relevant to your industry. Getting the more likes, follows, etc. the better. | Audit: No links to social media found.
Basic SEO Sites should be structured well and have basic settings in place to permit search engines to know what is on the site and where. | Audit: Not conducive to organic search. Missing page titles and descriptions, H1 tags. Many images missing alt attributes. XML sitemap and robots.txt not found.
Local SEO Contact information must be easy to find. A consistent NAP (name, address and phone) across the web and online business directories is imperative. | Audit: No local listings found.
Back links The more links back to your site from relevant, well-trafficked sites, and other sites, the better. | Audit: 3 root domains linking with 4 total links. Many, many more desirable.
Measuring traffic It is essential to measure traffic so that you know what is working on your site and what isn’t. Google Analytics (GA) is the (free) gold standard.| Audit: GA code not found.
Content Nothing helps to generate organic search traffic to your website like the regular creation of compelling, original content in your own words. | Audit: Site relatively light on text. No blog. Site is static.
Security Sites need to be secure, with updated software. | Audit: No problems found. Awesome!
General observations Site looks dated (e.g., “Copyright 2008”) and web presence not optimized to be found organically on web.

 

A couple of words on social media

Using social media (Facebook, Twitter, LinkedIn, Google+, Twitter, Pinterest, Instagram, and etc.) can be a very effective way to broadcast your message and engage in dialog with your target audience. Here are some basic tips:

  • Always link back to your website on any social media outlet.
  • Search engines favor websites that have connected and integrated social media accounts.
  • Understand how the individual social media outlet works and how its users use it. For instance, you are limited to 140 characters of text on Twitter, but not on Facebook or Google+. Facebook tends to be “chattier” and permit more of a dialogue than does Twitter. Google+ has a reputation of appealing to more technology-oriented individuals. More women than men use Pinterest.
  • Know what social media outlet(s) your target audience is more apt to use and establish a presence there.
  • If you establish an account, you have to use it! Social media accounts that look empty and unused are shunned.
  • Make sure that if you hire someone to manage your social media accounts that they know your voice. You do not want the wrong messages to be broadcast to your audience.
  • Remember that social media is about being social – permit, and respond to, communication back to you.
  • Share your website content on social media outlets. “Repackage” it into the right format.

Here are some online tools to help you to review and improve your own online presence:

Gracias!

We hope you found this no-obligation audit of value. If so, please give us a positive rating/review on Google+: http://plus.google.com/+Goatcloud.

It goes without saying that we work on all these issues. And more! You can learn more about what we can do for you to improve your online presence here.

Please contact us at [email protected] or +1.518.557.7613 to discuss how GoatCloud can help you to thrive online.

Thank you!

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